This new year, 2022, brings with it a new vibrant and dynamic shade of blue into the wide sea of colors – PANTONE 17-3938 Very Peri. “A periwinkle blue with violet, red undertones“, as PANTONE describes it, comes like a bright and lighthearted wind in this new confrontation of times. We believe we all needed something fresh and full of life, after 2 years of pandemic, which turned, on most of us, strong feelings, such as uncertainty, anxiety and fear. We think, colors have a big impact on our lives, they open new doors, which lead to creativity and pushes us to explore our limits, to go further, to go deep into the wild of things.

It is said that every cloud has a silver lining… The COVID19 tragedy had a big impact on the quality of our lives, from the way we had to interact with each other, to the way we started thinking, to what we consumed, what we spent our money on; we began to appreciate what we had and to reconsider our actions, over the environment.  The idea of recycling is more and more widespread because we cannot “take advantage” indefinitely of everything this world offers us, without giving it back , at least, a part of what we took. It’s extremely important to be aware of all our actions because they will dictate the course of future generations. The “good” part is that this pandemic has awaken us into taking steps to protect and help healing our planet from our own mistakes. It is time to be more conscious and aware of life’s fragility.

Technology had a big role in these uncertain times, it has provided us a real support, like a shoulder to cry on. It has taken a big step forward; the new trend is towards digitalization. The change is happening as we speak, things are moving more and more towards a virtual field, it’s like a transition to a new dimension. PANTONE 17-3938 Very Peri is the symbol of a new era. This new color comes as an urge to a more radiant, optimistic, and euphoric, yet blissful and delighted life, like a long-awaited spring.