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NA Group established on the initiative of Rolf Neidhart and Andreas Arbenz, comprises a group of production and trading companies located in Asia and Europe. Its strategy is based on supply of components and finished items from the Far East as well as from Eastern Europe to the processing industry. The consulting and support philosophy is based on simple, direct and personal contact with customers. Working without any bank loans whatsoever – all Group companies have grown under their own strength, profit being reinvested in NA Group. The Group´s constant strive is to find the best possible solutions for its customers with the lowest possible overheads.

We, at NA Group offer not only products through personal commitment and professionalism but also create added value for our customers, through partnerships. We cordially invite you to become part of our large family!


Business model

The integrated business model focuses on three areas – sourcing, agents and services – so that we can combine expertise with resources to the benefit of our customers.

We strive to provide flexible and uncomplicated solutions, which we have gained with the help of local know-how and our own experience in all areas of competence.

The compact organizational structure allows us to act flexibly and punctually. In other words, we are able to adapt our products and services to the changing market and customer requirements.

The approach to the market is simple and direct, without intermediaries, with our own local offices. We put this into practice with professionalism, at Western standards.

 

Strengths

Following are our strenghts, which distinguish us from competitors:

  • Excellent knowledge of the Asian  and Eastern European procurement market
  • Local offices in Asia and Europe which  understand clients´ requirements
  • Optimal contacts with Asian and Eastern European manufacturers

Thanks to our local offices, we are able to search for new suppliers, with modern production facilities, guaranteeing a high quality standard of the products we offer, while expending the product portfolio at the same time.

We guarantee the necessary and agreed quality and offer customers a high standard of service, reliability and competent advice.

Goals

The main priority is to continuously expand the sales structures across the globe and strengthen our role as a main player in the bedding and mattress industry by concluding long- term partnerships with  suppliers and customers. The sourcing structures are being strengthened and professionalized.

 

Business segments

Strategic business areas in which we operate:

  • Bedding
  • Mattress accessories
  • Advertising and promotional articles

Through our philosophy, we have gained a competitive advantage that enables us to achieve above-average results and constantly create added value for our customers.